How Much Does Teeth Whitening Cost? (And What’s Actually Included)

By Dr John Barclay | DRJB Smile Clinic, Ruabon, North Wales

Let’s Start With What Everyone Really Wants to Know — the Price

At DR JB Smile Clinic// Kandy Lodge Dental Surgery

• £350 – Boutique Day Whitening

• £550 – Boutique Night Whitening

• FREE TCO consultation & 3D scan

No hidden extras. No gimmicks. No pressure.

Just an honest plan that suits your smile, your teeth, and your expectations.

Where Is Boutique Whitening Made?

Boutique Whitening is manufactured in the UK, under strict medical-grade regulation.

It is:

• Dentist-prescribed

• CE-marked

• Batch-controlled

• Clinically tested

• Legally compliant with UK peroxide regulations

Safe. Traceable. Reliable. Exactly what you want in a product that goes on your teeth.

Known Concentrations vs Guesswork (OTC Kits & “Beauty Bar Whitening”)

Not all whitening is the same — even if the packaging looks similar.

🧪 Boutique Whitening (dentist-only)

• 6% hydrogen peroxide (Boutique Day)

• 10% or 16% carbamide peroxide (Night)

• Stabilised, pH-balanced gel

• Custom-made trays

• Clinician-monitored

📈 Result: Even, consistent whitening with long-term stability.

🛒 Over-the-counter kits (supermarket / online)

• Legally limited to 0.1% peroxide

• Weak, patchy, short-lived

• Generic trays that leak

😬 Result: Mild, temporary lightening — often disappointing.

💄 “Beauty Salon Whitening” (unregulated & illegal)

Beauty therapists are not allowed to use peroxide above 0.1%.

So when they promise “instant whitening”:

• It's ineffective, or

• It contains illegal gels, or

• It causes chemical burns

Whitening is safe — when done by dentists. Dangerous when done next to lash lifts and nail bars.

Why We Use Boutique (and Nothing Else)

Boutique is gentle, predictable and backed by clinical evidence.

You get:

• Digital custom-fitted trays

• The correct concentration for your teeth

• Proper monitoring

• Safe long-term shade stability

No gimmicks. No dehydration tricks. No blue lights.

🌞 Boutique DAY Whitening — £350

Best for fast daytime whitening.

How It Works

• Wear trays 60–90 minutes a day

• Quick results

• Great for events or top-ups

Pros

✔ Fast✔ Convenient✔ Good for mild staining

Cons

• Temporary sensitivity possible• Requires daytime routine

🌙 Boutique NIGHT Whitening — £550

Best for sensitive teeth or deeper/older staining.

How It Works

• Wear trays overnight

• Gentler concentration

• Deeper, more even lift

Pros

✔ Best for sensitivity✔ Works while sleeping✔ Greater depth of whitening

Cons

• Higher cost• Must tolerate trays overnight

⏱️ Your Whitening Timeline — Day by Day

Day 1–3: Subtle Beginnings

✔ Tubules open✔ First shade lift begins✔ Sensitivity may appear (normal)

Day 4–7: Noticeable Brightness

✔ 1–3 shades lighter✔ Teeth look clearer✔ Most sensitivity settles

Day 7–14: Your Best Shade

✔ Reach natural brightest shade✔ Smooth, even whitening

Day 14+: Optional Boosting Phase

✔ For deeper staining✔ Extra syringes if needed

Whitening Myths — Quick Q&A

“Does whitening damage enamel?” No — it doesn’t remove or thin enamel.

“Is laser whitening stronger?” No — it gives temporary dehydration whiteness.

“Can veneers/composites whiten?” No — only natural enamel.

“Is blue-light whitening better?” No — light does nothing; gel does the work.

“Will whitening worsen black triangles?” No — but brighter enamel may make them slightly more visible.

“Is sensitivity normal?” Yes — temporary and harmless.

🚫 Who Should Not Whiten?

Whitening isn’t suitable if you have:

• Gum disease

• Untreated decay

• Severe erosion or wear

• Pregnancy or breastfeeding

• Large visible composites

• Very high sensitivity

• Oral Lichen Planus (OLP)

  • Bleaching gels may irritate OLP lesions

  • Particularly erosive or active OLP

  • We will advise safer alternatives

All checked at your free consultation.

Do I Need a Dental Exam Before Whitening?

Yes — by UK law, whitening gel above 0.1% peroxide requires a dental examination.

Even if you’ve seen another dentist recently, I still need to examine you myself.

“Because whitening gel is a regulated medical product, I’m legally responsible for ensuring your teeth and gums are healthy enough for it. So even if you’ve had a dental exam elsewhere recently, I still need to carry out my own quick assessment. It’s not about second-guessing your other dentist — it’s simply about safety, suitability, and doing things properly for you.”

A healthy tooth always whitens better.

Will My Fillings or Veneers Whiten Too?

No — only natural enamel whitens.

We routinely whiten first, then refresh one or two composites afterwards to match your new shade.

Simple. Predictable. Affordable.

FREE TCO Consultation & 3D Scan

Your whitening journey includes:

• A friendly chat with Faz, Hannah or Angie

• A digital Trios 5 scan

• Shade mapping

• Sensitivity profile

• Day vs Night discussion

• Exact cost breakdown

No pressure — just clarity.

📞 Ready for a Brighter, Healthier Smile?

Book your FREE whitening consultation:

📞 01978 823490

📧 wrexham2-tco@mydentist.co.uk

📸 Book a free 3D Smile Scan Start Your Smile Journey with our TCO team — Faz, Hannah, or Angie.

📍 DR JB Smile Clinic – Ruabon, North Wales

Teeth Whitening Cost

Teeth Whitening Cost